Absolut Vodka's latest adventure in packaging pays tribute to the 40th anniversary of Woodstock with a celebration of rock music. The Absolut Rock Edition will go on sale next month at Selfridges of London before becoming more widely available in October. Absolut worked with designer Natalia Brilli to create the leather and studs design. To celebrate the bottle the vodka company held a launch event in Berlin showing guitars and other Natalia Brilli designs. Music at the event included Wolfmother, Smith & Drums and DJ Alex.